A Quick, Easy Strategy For Entering The QR Code Space

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QR Codes, or 2D Barcodes, are now starting to see some penetration in the U.S.  While still not widespread, the usage pattern for these codes will continue to trend up, following the same curve as smartphone adoption.   Now is the time to looks at two easy ways to integrate a QR code strategy.

1.  Build a code strategy into an existing campaign.   Implementing a QR code means nothing in the Marketing world if you are not promoting the code itself, so it is vital to integrate the code into an existing campaign or build a campaign around it.   Also, remember that the code should not be an a "tag" in your existing creative.  Don't throw it in like you would a website address or Twitter profile.   You need to briefly explain the purpose of the code (educate) and explain why the user should scan it (offer).  Give fans/users a reason to click.

2. Use QR Codes to quickly promote and move the audience to a mobile device.   Does your company have an app?  Use the code on your web site or other creative to inform your audience that you have an app and give them an easy way to acquire it.   Are you local or are directions/location an important part of your message?  Use the code to link to a map or where your event or business is located.

For more on 2D Barcode Best Practices:  2D Barcode Best Practices @ 2dbarcodestrategy.com