According to a white paper published by Mediamark Research, cell-only households now outnumber landline-only homes. The paper, titled "Birth of a Cellphone Nation" is based off a survey done by Mediamark during September of '06-April '07. The margin is slim with cellphone-only households at 14% vs. the 12.3% of landline-only but the more interesting survey result is found with a younger demo. Among 18-24 year olds who live alone, 57.1% are cellphone-only. Definitely a sign that every CMO down to the local skateshop owner should consider when determining how to reach their customer.
