Game Monetization- Temple Run

Saw this great article on TechCrunch discussing Temple Run.

One great quote from the developers that seems to signify another turning point or shift in the best way to monetize iOS games:  "Temple Run focuses on an accessible user experience that boosts retention and sharing, with just 1% choosing to pay. This allowed it to become the top grossing iOS game through massive traction, instead of topping out around 1 million DAU with 4% monetizing like other games."   Currently, Temple Run is the #1 Free Game App on iOS with 20 million downloads and 7 million DAU.    Definitely another example that illustrates how important it is for the app has to be the right product.  In this case, the developer created a a simple game with wide appeal that is highly addictive.   The app grabs a huge amount of fans where the 1% opt to buy additional coins through in-app purchases which run from $0.99-$19.99.