The Future of Social + Mobile

I stumbled across this post called "Facial Recognition Is The Future of Mobile Search"  on the Future Digital Life Blog.   The post spoke about the Nokia Video below.  I am not sure how long this video has been around but the idea that data from your Social Networks will someday be incorporated into our devices in a much deeper way than they are now is facsinating.  It is also crazy to think how the Marketing aspects of Mobile and Social or going to continue to grow as the technology changes.  In addition to Facial Recognition, searching the history of our location and our friends locations is probably closer than most of us can imagine.

Posted via email from Dimo Mobile

Mobile + Social Marketing= The Future

The Glittering Allure of the Mobile Society was written by Allan Moore back in November. Interesting white paper on how we will become a mobile society. A bit of a long read at 29 pages but Marketing, examples of mobile in other countries, Mobile as the 7th mass media and Social Marketing Intelligence are all covered.

It is pointed out that Mobile as a media is only 8 years old and possesses 6 unique benefits:

1. The first personal mass media
2. The first always carried media
3. The first always on media
4. The first media with a built-in payment mechanism
5. The first media always present at the point of creative impulse
6. The first media where the audience can be accurately identified

After reading this I couldn't help but realize even more how the two hottest topics in marketing, Mobile & Social Networking, are on a collision course to combine together to essentially create what will one day be the most effective marketing medium.